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Author Archives: Kevin Park

  1. New Years resolutions – Plan ahead

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    I read an article recently on Linkedin from a Business coach, who encouraged business owners to plan ahead in advance for your company goals for the new year. I couldn’t agree more, though as a business owner myself, i know that attention may be elsewhere in your busy working schedule.

    Falling into that mindset for your business may be a new website or branding makeover.

    Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.

    The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.

    Plan in advance

    It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site? It is key to see how you market your business including visibility of the pages of your website, which could take between weeks and months for search engines to pick up on with impact.

    If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.

    I also offer 12 month interest free finance to sole traders and individuals looking to spread cost over a more manageable financial outgoing.
    You can read more here on the finance option.

  2. The importance of Website Maintenance

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    Investing in a website can be a costly expense for your business, though it is a long term investment towards projecting your business online and giving you that extra avenue of brand exposure to consumers.

    Once your website is up and running, it doesn’t take care of itself in terms of updating to the latest software (which is key) and preventing itself from cyber attacks, which is on the increase each year.

    Out of date software and plugins makes your website vulnerable to online hackers. It does not matter the nature of your business, how big or small your business is, website hackers will attempt to find a loophole into your website, to either steal personal data, or to inject a virus into your file directory to display something on your website that will provide great difficulty in removing.

    I have first hand witnessed this before in the past and it is not a pleasant experience.

    Whether you have experience in updating software/plugins and have security measures in place, or you would require someone to help you, website maintenance is a must have for any website owner.

    Is your website security and maintenance up-to-date?

    If you are interested in a monthly maintenance package for your business, get in touch today.

     

  3. Integrating Mailchimp with WordPress

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    I recently had a request from a client to give them the ability to offer free downloads to site visitors through mailchimp signups to a downloadable asset, though the Mailchimp interface to access the final personalised thank you emails for clients with download links was proving too difficult to manage.

    The solution i found best was to tie in the Mailchimp extension to Contact form 7.

    Below is a useful step-by-step guide

     

    Create a new list in Mailchimp named after your download:

    1. Log into mailchimp
    2. Top right, where the name of your account is, click the dropdown and select ‘Profile’
    3. From the list of options, click on ‘Extras’ and select API keys
    4. Scroll down to where it says ‘Your API keys’. Create a Key.
    5. Name your API key and Copy and paste the new API Key into a blank document and keep for use later.
    6. Go to lists from the main menu at the top
    7. Create new list
    8. Name list after your new download and fill in all the other fields asrequired
    9. Once your list is created, select the down arrow beside your newly created list and select ‘settings’ from the dropdown
    10. Scroll to the bottom of the page and you will see an ID code named ‘Unique id for list ‘NAME OF LIST’’
    11. Copy this code into the same blank document as your API key as you will need it as part of WordPress form setup later.

     

    Creating form in WordPress

    1. Whilst logged into WordPress on your website, click on CONTACT’ from the sidebar
    2. Create a new form
    3. Name the title of the form
    4. You will see tabs underneath the title. Click on Mailchimp
    5. You will paste the API key you created in Mailchimp earlier into the first field.
    6. The ID you copied from Mailchimp earlier should be pasted into ;’MailChimp List ID:’ This links up your new list so you know who has specifically been downloading your pdf
    7. Subscriber email field – Copy and paste [your-email] into this field. This should be whatever your email address field is named. By default it is [your-email].
    8. Subscriber Name – Copy and paste [yournamefield] into this field. This should be the shortcode from your contact form ‘name’ field
    9. Click on advanced settings and check Enable Double opt in. This helps with GDPR as it gives the customer the chance to opt in or not to your mailing list. You could alternatively leave this unchecked, though you would need to put a small print on your form to confirm that they are signing up to your mailing list
    10. Click save at the bottom of the settings
    11. Click the ‘Mail’ tab.
    12. Scroll all the way to the bottom, check the box for ‘Mail (2)’ and you will see the message that is sent to the user. Writea message alonf the lines of ‘Please download your eBook at the following link – <a href=”YOUR-DOWNLOAD-LINK”>Download eBook</a>‘ Replace ‘YOUR-DOWNLOAD-LINK’ with the new download link. It may be best to have your download link already copy and pasted into a blank document at the same time you are keeping your ID and API key somewhere before you are using them.
    13. It is important to update this link in your form as this is where the person will download the link from.
    14. You can find your download links to media uploads via ‘MEDIA’ from the sidebar.
    15. Once you have saved your form if you click on Contact from the sidebar again, it will display a list of all of your forms. You will see a Shortcode beside each one.
    16. Copy the shortcode from the form you want to use, then go to the page where you wish to display it. Paste shortcode  and publish page.

    Following the steps above will now alert you of any new submissions via the form. If you have a double opt in option on the form via the mailchimp settings, the user will need to confirm in their email that they wish to be added to the mailing list. Unchecking this setting will directly add them to your mailing list.

    Things you will need:

    Mailchimp account

    WordPress Plugins – ‘Contact Form 7‘ & ‘Contact Form 7 MailChimp Extension

  4. Changing the image of the business

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    This has been something I had been thinking on for quite some time, though with limited resources and customer projects taking priority I had put this on hold.

    I had to also take into consideration, after building up such a trusted business and recognisable image, would people who recognised me before simply by my logo, recognise me now?

    After giving it some thought, it was decided, why not start the new year with the new logo and branding, which has a more modern and simplistic look and with social channels being updated, use this as my method of spreading the word.

    The ‘KP’ in the same format with the ‘K’ reversed was kept in place to give it some slight recognition from its past appearance. I am a big fan of simplistic minimal colour so this incorporated into the design.

    If you are interested in a re-design for your business or you are a new start-up looking for your first company identity, get in touch.

  5. Start Planning Your New Website Now for 2020

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    You may already be considering your plans for next year in business. Amongst those plans may be to either add a new website to your business as an additional marketing tool, or you are looking to upgrade your existing website to a more modern design and platform.

    Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.

    The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.

    Plan in advance

    It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site?

    If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.

  6. How often should you post content on your social channels?

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    Looking to get the best results out of your social media?

    According to Buffer their best practices for posting frequency will probably surprise you, it certainly surprised me. If you are a smaller business and only using 1-3 channels, then it should be less daunting unless you have someone looking after these accounts for you to take care of content.

    Facebook  1-2 times per day (8-15 per week)

    Instagram  1-2 times per day (5-10 per week)

    Twitter 3-10 times per day (21-70 per week)

    Linkedin 1-2 times per day (8-15 per week)

    Pinterest 5-10 times per day (35-70 per week)

    Instagram Stories 2x times (8-16)min per week

    Snapchat 2x times (5-10) min per week

    Stats by Buffer

    The above stats in my opinion are focused more on larger businesses, as they have the resources to post so much content, though as a small to medium size business, why not try focusing on the most effective channels for you with consumer interaction. The Facebook and Instagram figures are achievable, though why not also try at the lower end recommended twitter posts per day (3).

     

  7. The importance of Social Media for your Website

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    When you are looking to drive local business to you via your website, it is essential that you consider investing some of your time into social media as part of your marketing strategy.

    Social media channels are free to set-up and for the most part, you can promote your business and have the ability to make it go viral without spending too much money on sponsored advertising.

    I DON’T HAVE THE TIME 

    Through my own experience, I have worked with businesses of various sizes and it is most common in smaller businesses and new companies in particular, that social media is somewhat dismissed as an importance to your online advertising, as there is ‘too much time involved’ to do things outside your usual daily routine. If you were told that spending a few hours extra a week on putting together some content that could earn you new business, with next to nothing cost, you would jump at it right?

    SOCIAL MEDIA FOR YOUR BUSINESS

    Things like the Yellow Pages, Thomson directories etc are very rarely used these days to what they were in the past, mostly due to the transformation in mobile technology, where everything is pretty much done online through searching. You now have the ability to look for a company, see reviews on their services, grab their contact details and share your experience through social media.

    Imagine for example, you went to a local florist, you loved the customer service, you were delighted with your purchase and you were happy about the turnaround time. You could share this via a social media channel such as Facebook and you namedrop the company you bought from as a recommendation to your friends. Once posted, this would land on the timeline of everyone within your friends community on Facebook who regularly interact with you posts through comments and likes. Once the post starts to get ‘likes’ and ‘comments’  it will then also start to show up more frequent on the persons who is interacting personal page, which would then be shared with further people in their friends list and so on as the cycle goes.

    SOCIAL MEDIA CAN BE REALLY IMPORTANT FOR YOUR WEBSITE

    When potential customers go to a search engine like Google for example to look for a product or a business in general that they may have heard of,  search results appear in order of how they are displayed based on a few things. Social media is one key source. How people interact to social media posts involving your companies name (social interaction), online reviews via social media or an external review website, fresh new content on your website  (this could be a blog or news section) and links to your website through social media posts can help boost traffic towards your website. The more traffic to your website through these channels can have a major impact on how you rank on search engines and how people can find you.

    Search engines will be looking for recent content including all of the points above. If kept up-to-date, this  works well with how they see your website. Make sure that any new post through social media, has a link included, which takes the user towards your website. The more social media accounts you have set-up, this will play an advantage on search results for anyone looking for your name.

    Social Media is also important for your website because it shows these search engines that you care about being up-to-date and about interacting with people. It also shows that you want to know your customers’ feedback and reviews.

    USE KEYWORDS IN YOUR SOCIAL CHANNEL DESCRIPTION

    So that you are recognised for the type of work that you do, within the bio of each of your social media accounts, make sure you include keywords that describe exactly what you do and where you are based.

    For any enquiries about a new website for your business or how to help with your social media accounts, then please get in touch.

     

  8. Building your brand online with KP Kreative

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    Being a business owner can be a very demanding job and in some cases so demanding that you may feel you do not have the time to think of alternative ways of generating awareness of your services.

    You may also feel that your nearest competitors are bringing business there way that you should be competing for?

    Whether your business already has a website, or you are thinking of launching your first website this financial year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    As of 2017, over 87% of smartphone owners use a search engine at least once a day and 72% of consumers doing a local search visited a store within 5 miles.

    A lot of businesses continue to solely use social media pages such as Facebook and Google+ as their standalone business page. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    It is most likely your competitors have a website, and are promoting it through business cards, flyers, social media and adverts.

    Here is a quick breakdown of advantages of setting up a website for your business

    • Customers will find you on the internet –
      Whether it is typing your web address in or name of business at the very least, you will be found online. Ranking higher in search results though will take a minimum of 2-3 months to take effect, so key is to plan in advance.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
    • Product catalogue on a website (for eCommerce)–
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at my portfolio and drop an email to enquire about my website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

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