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  1. How often should you post content on your social channels?

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    Looking to get the best results out of your social media?

    According to Buffer their best practices for posting frequency will probably surprise you, it certainly surprised me. If you are a smaller business and only using 1-3 channels, then it should be less daunting unless you have someone looking after these accounts for you to take care of content.

    Facebook  1-2 times per day (8-15 per week)

    Instagram  1-2 times per day (5-10 per week)

    Twitter 3-10 times per day (21-70 per week)

    Linkedin 1-2 times per day (8-15 per week)

    Pinterest 5-10 times per day (35-70 per week)

    Instagram Stories 2x times (8-16)min per week

    Snapchat 2x times (5-10) min per week

    Stats by Buffer

    The above stats in my opinion are focused more on larger businesses, as they have the resources to post so much content, though as a small to medium size business, why not try focusing on the most effective channels for you with consumer interaction. The Facebook and Instagram figures are achievable, though why not also try at the lower end recommended twitter posts per day (3).

     

  2. The importance of Social Media for your Website

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    When you are looking to drive local business to you via your website, it is essential that you consider investing some of your time into social media as part of your marketing strategy.

    Social media channels are free to set-up and for the most part, you can promote your business and have the ability to make it go viral without spending too much money on sponsored advertising.

    I DON’T HAVE THE TIME 

    Through my own experience, I have worked with businesses of various sizes and it is most common in smaller businesses and new companies in particular, that social media is somewhat dismissed as an importance to your online advertising, as there is ‘too much time involved’ to do things outside your usual daily routine. If you were told that spending a few hours extra a week on putting together some content that could earn you new business, with next to nothing cost, you would jump at it right?

    SOCIAL MEDIA FOR YOUR BUSINESS

    Things like the Yellow Pages, Thomson directories etc are very rarely used these days to what they were in the past, mostly due to the transformation in mobile technology, where everything is pretty much done online through searching. You now have the ability to look for a company, see reviews on their services, grab their contact details and share your experience through social media.

    Imagine for example, you went to a local florist, you loved the customer service, you were delighted with your purchase and you were happy about the turnaround time. You could share this via a social media channel such as Facebook and you namedrop the company you bought from as a recommendation to your friends. Once posted, this would land on the timeline of everyone within your friends community on Facebook who regularly interact with you posts through comments and likes. Once the post starts to get ‘likes’ and ‘comments’  it will then also start to show up more frequent on the persons who is interacting personal page, which would then be shared with further people in their friends list and so on as the cycle goes.

    SOCIAL MEDIA CAN BE REALLY IMPORTANT FOR YOUR WEBSITE

    When potential customers go to a search engine like Google for example to look for a product or a business in general that they may have heard of,  search results appear in order of how they are displayed based on a few things. Social media is one key source. How people interact to social media posts involving your companies name (social interaction), online reviews via social media or an external review website, fresh new content on your website  (this could be a blog or news section) and links to your website through social media posts can help boost traffic towards your website. The more traffic to your website through these channels can have a major impact on how you rank on search engines and how people can find you.

    Search engines will be looking for recent content including all of the points above. If kept up-to-date, this  works well with how they see your website. Make sure that any new post through social media, has a link included, which takes the user towards your website. The more social media accounts you have set-up, this will play an advantage on search results for anyone looking for your name.

    Social Media is also important for your website because it shows these search engines that you care about being up-to-date and about interacting with people. It also shows that you want to know your customers’ feedback and reviews.

    USE KEYWORDS IN YOUR SOCIAL CHANNEL DESCRIPTION

    So that you are recognised for the type of work that you do, within the bio of each of your social media accounts, make sure you include keywords that describe exactly what you do and where you are based.

    For any enquiries about a new website for your business or how to help with your social media accounts, then please get in touch.

     

  3. Building your brand online with KP Kreative

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    Being a business owner can be a very demanding job and in some cases so demanding that you may feel you do not have the time to think of alternative ways of generating awareness of your services.

    You may also feel that your nearest competitors are bringing business there way that you should be competing for?

    Whether your business already has a website, or you are thinking of launching your first website this financial year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    As of 2017, over 87% of smartphone owners use a search engine at least once a day and 72% of consumers doing a local search visited a store within 5 miles.

    A lot of businesses continue to solely use social media pages such as Facebook and Google+ as their standalone business page. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    It is most likely your competitors have a website, and are promoting it through business cards, flyers, social media and adverts.

    Here is a quick breakdown of advantages of setting up a website for your business

    • Customers will find you on the internet –
      Whether it is typing your web address in or name of business at the very least, you will be found online. Ranking higher in search results though will take a minimum of 2-3 months to take effect, so key is to plan in advance.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
    • Product catalogue on a website (for eCommerce)–
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at my portfolio and drop an email to enquire about my website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

  4. Give your business the web presence it deserves

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    Do you feel that your nearest competitors are bringing business there way that you should be competing for?

    Whether your business already has a website and you are just looking for a refresh, or you are thinking of launching your first website this year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    A lot of businesses continue to use social media pages such as Facebook and Google+ as their only online presence. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.
    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.
    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.
    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at our portfolio, email us to enquire about our website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

  5. Start the New Year with a New Website

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    2016 is now in full flow and its the beginning of putting those new years resolutions into action, or at least thinking about them. Whether your business already has a website and you are looking for a refresh, or you are thinking of launching your first website this year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    A lot of businesses continue to use social media pages such as Facebook and Google+ as their only online presence. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.
    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.
    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.
    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at our portfolio, email us to enquire about our website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

  6. The future is here today – How spot on were Zemeckis and Gale?

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    Today (October 21st 2015) marks the day that Marty McFly, his girlfriend Jennifer and the good Doc Brown arrived in the future from the year 1985 in the cult classic movie Back to The Future 2. This so happens to be my favourite film of all time, so as you can imagine the anticipation to see whats in store trending around social media today is unreal.

    So how spot on did writers Bob Gale and Robert Zemeckis predict technology would enhance by the year 2015 when they wrote the script all those years ago? Now lets remember before reading the following, these guys must have drawn a picture in their head not knowing how clever their predictions actually were going to be.

    Video Calls
    Watching the film back even in the 90s, this seemed like a futuristic dream, but with FaceTime and Skype now in full motion, the video call has evolved from a business medium to an essential of everyday life.

    3d movies

    Jaws 19 appears in the movie in 3d. Now we don’t have a jaws 19, but 3D viewing of movies and even the use in theme park rides is popular worldwide.

    Tablet 
    In the scene by the clock tower Doc has what looks like a handheld tablet . Today tablets are commonplace, with  around 240 million units expected to be sold by the end of this year, an 8 per cent increase from 2014.

    Fingerprint recognition
    Most of us don’t use it to get into our house, but fingerprint recognition is now a major part of many people’s lives, being used on several smartphones to unlock them or pay for items.

    Wearable technology
    Marty’s future kids wear headsets at the dinner table to make and receive calls and watch TV. With the introduction of Google Glass in 2013, and gaming headsets for the latest consoles, virtual reality is not far from becoming the next thing to become another addition to our futuristic technology.

    Hoverboards
    Japanese car company Lexus recently unveiled a prototype for a real, rideable hoverboard. A company called Arx Pax from California is also working on its own version. Unfortunately they both rely on custom built magnet tracks  so are unlikely to be able to fly over water like Marty’s.

    Hands-free gaming
    While we don’t see it in the film, kids at Cafe 80s mock Marty for having to use his hands to play an arcade game. The latest games consoles offer such additional accessories for gaming.

    Self-tying shoes
    Marty’s self-tying trainers I think would have been on every kids Christmas list if they were available back in 89 after the release of BTTF2. Well, what seems like a fitting tribute to the year 2015 when they were used in the film, Nike designer Tinker Hatfield has confirmed he and his team are working on a consumer version of the shoes, complete with self-tying laces, and hopes to have them ready for sale by early next year. Somehow, i do not think these will come cheap. Will half to add this one to my dream wish list next to the Delorean.

    Robot car fuelling
    Filling a car up is still largely the same as it was in the 80s, though you could say with more electric vehicles on the road today, electric charging docks for cars in the street, could be seen as close to what we see in the movie.


    Not so 2015

    Now that is an impressive run of predictions. Maybe Zemeckis and Gale were time travellers themselves, or maybe not. Here are some things that are not quite there YET, or you could say have been over thought.

    Flying Cars (The Delorean)
    My favourite of the lot, though sadly flying traffic just wouldn’t cut it in this day in age. There are enough road rage looneys driving on roads.

    Self dry /fit clothing
    Pretty cool, though not very cost efficient. I’m pretty sure prototypes have been attempted.

    The Fax machine
    Looking back at the movie, I can’t help but think how far we have come if this was thrown in as something that would survive through our overturn of technology.

  7. Reasons why every company needs a website

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    Does your company have web presence? Maybe you have a Facebook or a Google page?

    This is NOT  a sales pitch, but simply a guide to making the right decisions for you and your business.

    Below are a number of reasons why it is of the utmost importance to have a company website, which takes priority over your social media channels.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.

     

    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.

     

    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.

     

    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.

     

    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.

     

    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

     

    • Company presentation –
      Your website will build the best image of your company for potential customers. With web presence, you no longer need to call or visit a company first off to find out about them. At KP Kreative your website is presented so that visitor receives a positive impression about your company and they will do business with you or want to find out more.
  8. Windows 10 is here! – What to consider

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    So, the highly anticipated Windows 10 upgrade is now available. It’s the end of the road for the much dreaded internet explorer browser (from a developers perspective) and in with the new Edge browser.

    Since I personally am running off Windows 8 , I was eligible for the free upgrade to ’10’. Now instead of jumping in there and putting this upgrade into action straight away, I done a little digging to see if it is worthwhile switching over so early.

    Pros

    • The famous start menu is back!
    • Options refined in apps
    • OneDrive for storing your music, photos, videos, notes and documents, you’ll be able to easily access them from anywhere
    • Internet Explorer has been booted out and and replaced with shiny new Edge
    • Combination of new features and previous features that will dropped in Windows 8

    Cons

    At the moment, my reason for holding off for maybe a few more weeks is that there may be still some niggly bugs, this is my only con at the moment. It definitely seems like they have improved in a few areas design wise, though i’m pretty certain this version has rolled out with a few repairs required.

     

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