Building your brand online with KP Kreative
Being a business owner can be a very demanding job and in some cases so demanding that you may feel you do not have the time to think of alternative ways of generating awareness of your services.
You may also feel that your nearest competitors are bringing business there way that you should be competing for?
Whether your business already has a website, or you are thinking of launching your first website this financial year, remember to have the mindset that your website is your online shop window and showcase for your brand.
As of 2017, over 87% of smartphone owners use a search engine at least once a day and 72% of consumers doing a local search visited a store within 5 miles.
A lot of businesses continue to solely use social media pages such as Facebook and Google+ as their standalone business page. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.
It is most likely your competitors have a website, and are promoting it through business cards, flyers, social media and adverts.
Here is a quick breakdown of advantages of setting up a website for your business
- Customers will find you on the internet –
Whether it is typing your web address in or name of business at the very least, you will be found online. Ranking higher in search results though will take a minimum of 2-3 months to take effect, so key is to plan in advance.
- Your friends can promote your business –
Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
- Website is cost-effective long term –
Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means e.g., contacting customer personally or participating on exhibitions.
- Product catalogue on a website (for eCommerce)–
There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.