Category Archive: Branding

  1. New Years resolutions – Plan ahead

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    I read an article recently on Linkedin from a Business coach, who encouraged business owners to plan ahead in advance for your company goals for the new year. I couldn’t agree more, though as a business owner myself, i know that attention may be elsewhere in your busy working schedule.

    Falling into that mindset for your business may be a new website or branding makeover.

    Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.

    The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.

    Plan in advance

    It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site? It is key to see how you market your business including visibility of the pages of your website, which could take between weeks and months for search engines to pick up on with impact.

    If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.

    I also offer 12 month interest free finance to sole traders and individuals looking to spread cost over a more manageable financial outgoing.
    You can read more here on the finance option.

  2. Changing the image of the business

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    This has been something I had been thinking on for quite some time, though with limited resources and customer projects taking priority I had put this on hold.

    I had to also take into consideration, after building up such a trusted business and recognisable image, would people who recognised me before simply by my logo, recognise me now?

    After giving it some thought, it was decided, why not start the new year with the new logo and branding, which has a more modern and simplistic look and with social channels being updated, use this as my method of spreading the word.

    The ‘KP’ in the same format with the ‘K’ reversed was kept in place to give it some slight recognition from its past appearance. I am a big fan of simplistic minimal colour so this incorporated into the design.

    If you are interested in a re-design for your business or you are a new start-up looking for your first company identity, get in touch.

  3. Building your brand online with KP Kreative

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    Being a business owner can be a very demanding job and in some cases so demanding that you may feel you do not have the time to think of alternative ways of generating awareness of your services.

    You may also feel that your nearest competitors are bringing business there way that you should be competing for?

    Whether your business already has a website, or you are thinking of launching your first website this financial year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    As of 2017, over 87% of smartphone owners use a search engine at least once a day and 72% of consumers doing a local search visited a store within 5 miles.

    A lot of businesses continue to solely use social media pages such as Facebook and Google+ as their standalone business page. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    It is most likely your competitors have a website, and are promoting it through business cards, flyers, social media and adverts.

    Here is a quick breakdown of advantages of setting up a website for your business

    • Customers will find you on the internet –
      Whether it is typing your web address in or name of business at the very least, you will be found online. Ranking higher in search results though will take a minimum of 2-3 months to take effect, so key is to plan in advance.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
    • Product catalogue on a website (for eCommerce)–
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at my portfolio and drop an email to enquire about my website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

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