Category Archive: web design

  1. What Are The Top 4 Features Of A Purposeful Website?

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    By guest contributor Kayleigh Alexandra @ Micro Startups


    If you want to achieve business success in 2019, you need to have a website with a purpose.

    A purposeful website is one that is entirely geared towards your business goals. Beyond simply looking and feeling nice, it is designed to generate conversions, grow your subscriber list, expand your readership, or whatever your specific business goals might be.

    So how can you tweak your website to give it more drive? Here are my suggestions for making your website more purposeful.

    1. Align your marketing with your website goals

    Over my years of entrepreneurship and blog management, I’ve learned that a website is not the be-all and end-all of a business. It is the nucleus at the heart of your business ecosystem, incorporating your email marketing, social strategy, paid ads, guest post backlinks, and so on.

    Check out the diagram below for a handy visualisation of how this network operates:

    Image Circle Studio

     

    Your website is like a spider sitting in the middle of a web, your customers are the juicy flies that crawl towards it (albeit with a happier ending for them). For example, my own websites have a variety of paths leading to them: social media, email, guest blogs, landing pages, and so on.

    A purposeful website is one that fosters this ecosystem, drawing customers down your marketing funnel towards conversion. A strong website design should reflect this, designed in a way that facilitates the customer journey from start to finish.

    Look beyond your website at the paths that connect to it. These paths go both ways too. Visitors to your website want to visit your social profiles for third-party reviews and a taste of your brand personality. So too do they want to sign up to your email newsletter from your homepage.

    Make your website URL visible on your social profiles, and scatter links to your homepage, blog, and product pages in your emails to drive traffic to your site. Similarly, your paid ads should mimic your website’s branding and vice versa.

    Takeaway tip: don’t look at your website as a single entity. Instead, view it as the center of your business network, and ensure the paths flowing to and from it are friction-free.

    2. Choose a CMS that works for you as well as your customers

    A purposeful website should work for your customers, delivering a positive UX and providing a seamless experience from start to finish.

    But it should be just as fluid and intuitive for you as it is for your customers. As entrepreneurs, we need to be able to manage our websites with ease, wherever we are.

    If you can’t manage your website effectively, you will struggle to craft it in a way that drives conversions — it will not fulfill its purpose.

    Consequently, I recommend choosing a content management system that helps you build a site with a purpose.

    From popular blogging platform WordPress to dedicated ecommerce solutions such as WooCommerce. These are intuitive and easy to use, and offer plenty of scope for creating a purposeful website.

    For example, most good site builders provide drag-and-drop design interfaces, which in turn let you create landing and product pages that hook customers and drive conversions.

    Similarly, the content management system you choose should provide for a variety of payment gateways. This streamlines the customer journey, helping you meet your business goals through design.

    Takeaway tip: my advice is to choose a content management system that has the perfect blend of functionality and usability. Its features should support your business model, helping you grow your store and connect with your customers.

    3. Create a website design geared towards profits

    Did you know? Our first impression of something is 94% design-related. When a customer arrives at your website, your design should look and feel slick and professional.

    But your web design is about more than pure aesthetics. Yes, an attractive-looking business website is important. But so too is a design that fosters conversions.

    Take the example of family and baby gift store Cole & Coddle. Prospective customers arriving on the homepage are immediately met with a selection of the brand’s best-selling products.

    Image Cole & Coddle

     

    At first glance, this might seem like a simple design choice to show off various Cole & Coddle products. But by deliberately showcasing the products that are most popular, the brand increases its conversions.

    And the strategy works — the brand generates an average of $121,490 per month as listed on Exchange. When the products that are most likely to be sold are placed front and centre, you shorten the customer journey and conversions shoot up.

    Takeaway tip: your web design should play into your customer psychology. Make the most pertinent products or information easy to find, and you will naturally generate more conversions as a result.

    4. Let your website tell your story throughout

    While your website’s purpose should be reflected in your site design and structure, so too should it be embodied in your website’s story. I believe that a site’s purpose should be entwined with your brand’s purpose, weaving a narrative throughout that solidifies your message in your audience’s minds.

    To accomplish this, you need to give your website a human element that connects with your target market on a personal level.

    Let’s look at your copy. How you write on your website should be personable and informal — even a business website should adopt a natural, conversational way of speaking.

    Take this personal approach further by addressing your target market’s pain points and providing a solution to them. Tell a story with your customer at the center, highlighting the problems they face. Position your product or service as the solution to those problems.

    For example, let’s say you sell online courses helping people develop healthier eating habits. How would you market that? As a customer, I don’t want to read about an online course that helps everyone live healthier — I want to know how it will help me.

    So tell a story about one specific customer, and make it real to them.

    Takeaway tip: when you write your website’s copy, don’t write for everyone — write for one specific person. Write as though you are speaking to an individual in person, rather than addressing your entire audience. By making your purpose clear to one person, you make it even clearer for everyone.

    When your website goals are aligned with your business goals, you will enjoy more conversions, a lower bounce rate, and increased customer value. Follow the tips above and create a purposeful website that serves your business time and time again.

     

  2. New Years resolutions – Plan ahead

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    I read an article recently on Linkedin from a Business coach, who encouraged business owners to plan ahead in advance for your company goals for the new year. I couldn’t agree more, though as a business owner myself, i know that attention may be elsewhere in your busy working schedule.

    Falling into that mindset for your business may be a new website or branding makeover.

    Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.

    The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.

    Plan in advance

    It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site? It is key to see how you market your business including visibility of the pages of your website, which could take between weeks and months for search engines to pick up on with impact.

    If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.

    I also offer 12 month interest free finance to sole traders and individuals looking to spread cost over a more manageable financial outgoing.
    You can read more here on the finance option.

  3. Finance Now available for customers

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    12 Months 0% Finance Now Available

    In partnership with Omni Capital Retail Finance our customers can now benefit from a flexible finance scheme that helps them afford the website they have been saving for today. With no long tedious forms and a quick decision it couldn’t be easier.

    All applicants must be UK residents aged 18 and over. A minimum 10% deposit required – max 50%. The higher deposit, the smaller the monthly payments.

    WHERE DO I SIGN?

    1. Please call  us on 07956078434 or drop us an enquiry today via email at hello@kpkreative.co.uk , if you are interested in a new website design and build, and we can arrange to meet in person to discuss your requirements.
    2. If you are happy to work with us post meeting, after applying for the finance, a decision is returned to customers from the finance company within minutes of completing the application.
    3. When a customer is approved, Omni Capital contact the customer to arrange a suitable repayment plan.
    4. Repayments are spread across 12 months at 0% interest.
    5. Once you have your payment plan set-up, your minimum 10% deposit will be collected and the project will commence at a pre-arranged date with KP Kreative.

    IF YOU’D LIKE MORE INFORMATION, PLEASE FILL OUT THE FORM BELOW AND WE’LL GET IN TOUCH!

    We will not share any of your personal data with any third party companies and only collect this information to get in touch with you ourselves regarding your enquiry.Please view our privacy policy.

  4. Start Planning Your New Website Now for 2018

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    You may already be considering your plans for next year in business. Amongst those plans may be to either add a new website to your business as an additional marketing tool, or you are looking to upgrade your existing website to a more modern design and platform.

    Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.

    The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.

    Plan in advance

    It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site?

    If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.

  5. Building your brand online with KP Kreative

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    Being a business owner can be a very demanding job and in some cases so demanding that you may feel you do not have the time to think of alternative ways of generating awareness of your services.

    You may also feel that your nearest competitors are bringing business there way that you should be competing for?

    Whether your business already has a website, or you are thinking of launching your first website this financial year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    As of 2017, over 87% of smartphone owners use a search engine at least once a day and 72% of consumers doing a local search visited a store within 5 miles.

    A lot of businesses continue to solely use social media pages such as Facebook and Google+ as their standalone business page. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    It is most likely your competitors have a website, and are promoting it through business cards, flyers, social media and adverts.

    Here is a quick breakdown of advantages of setting up a website for your business

    • Customers will find you on the internet –
      Whether it is typing your web address in or name of business at the very least, you will be found online. Ranking higher in search results though will take a minimum of 2-3 months to take effect, so key is to plan in advance.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
    • Product catalogue on a website (for eCommerce)–
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at my portfolio and drop an email to enquire about my website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

  6. Give your business the web presence it deserves

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    Do you feel that your nearest competitors are bringing business there way that you should be competing for?

    Whether your business already has a website and you are just looking for a refresh, or you are thinking of launching your first website this year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    A lot of businesses continue to use social media pages such as Facebook and Google+ as their only online presence. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.
    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.
    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.
    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at our portfolio, email us to enquire about our website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

  7. Start the New Year with a New Website

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    2016 is now in full flow and its the beginning of putting those new years resolutions into action, or at least thinking about them. Whether your business already has a website and you are looking for a refresh, or you are thinking of launching your first website this year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    A lot of businesses continue to use social media pages such as Facebook and Google+ as their only online presence. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.
    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.
    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.
    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at our portfolio, email us to enquire about our website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

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