Enhancing the web presence of roofing wizards
Profile
Renfrewshire based CP Roofing Solutions pride themselves on their knowledge and expertise.
A team of highly skilled tradesmen using only the best quality materials on the market, this is what makes them stand out from the rest.
They cover all aspects of roofing, from roof repairs to roof renewals.
CP Roofing are a well established and respected roofing company. Their attention to detail on every project is second to none and this is why they have many recommendations from happy customers, which lead to further work.
The company are very active on social platforms such as Facebook and Instagram, though they had not been making use of what ended up becoming a redundant website.
Director Chris approached me after a discussion about how we could look at winning more business through other channels away from social media. I suggested that his website was not doing anything for him and a re-design and a new strategy for the website was required, still using social, though driving traffic to his website from there.
I identified that Chris’ website could work very well focussing on his completed projects, testimonials and services, as well as feeding off to his contact details.
One key piece of information collected was that CP Roofing specialise in slate roofs and this is an area of the business Chris wanted to push as much as possible.
A mixture of quick access points complimented with stunning completed project photography and the brand colours gave us a website that will be very user friendly and show examples of work that will give visitors that assurance the professional finish that CP Roofing Solutions carry out.
CP Roofing will continue to use social media as a platform to post information, though now use it as a tool to direct vistors to their website through posts that only give teaser information.
