GW Smart Homes have been trading for many years. During the lockdown, the owner Gary had decided to invest in a re-design and enhancement of the companies website to gain more online presence against competitors.
Originally, the previous website only had very brief details of what services they offered and a contact form with very little visuals.
I was approached with view to building out a redesign of the website, with eCommerce functionality. I suggested that a key way to keep an audience engaged and work towards a decision making moment, would be to focus on creating a case studies/work section of the website, as well as going into more depth about each services, with a visual drive on products and completed work.
We worked on a structure of focussing on all services separately and then on the most popular services that GW Smart Homes wanted to focus more.
Collating past and current projects with sharp photography was key in building out and populating the case studies section. This is where i personally seen the biggest value in consumer engagement. Seeing previous work, builds a trust with your potential clients and you should be proud to showcase your work to show how good a job you do.
As the website was built on WordPress, we integrated the Woocommerce shop feature so that not only did GW have the ability to sell products that they use, but also show reference points to customers, the range of products and brands that they use in their installations.
Additional integrations used were
Momento virtual gallery – This feature allowed us to show a 3rd party platform of virtual galleries of the finished products
kit builder for building your own bundle
Delighted to announce we have now launched the first phase of our new website. Big thanks to @kpkreative for all the hard work.