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Category Archive: Blog

  1. Sell to a wider audience

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    In the current climate due to the COVID-19 outbreak in 2020 and the imposed lockdown, a lot of businesses have had to change their strategy or at least adjust in the way they now work, as lockdown measures have started to lift.

    1. If you sell a physical product in-house, it may be time to consider additionally selling those products online.
    2. If you provide a face-to-face service, such as consulting/training, it may be worth considering using an online platform for consumers who are no longer comfortable meeting face-to-face
    3. Do you sell a physical service such as a trade? Now is the time to put yourself in front of your biggest online audience, showcasing your services

    These are only a few examples of the types of products and services that businesses could alternatively/additonally sell and promote online.

    Whether it is an eCommerce website to start selling products online to a wider audience, promoting your services, or offering an online platform for your services, a website can be hugely beneficial for your website outside of your regular social platform pages.

    If you would like a free consultation and no obligation quote on how  I can help your business with online presence, please get in touch.

  2. Give your business the web presence it deserves

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    Do you feel that your nearest competitors are bringing business there way that you should be competing for?

    Whether your business already has a website and you are just looking for a refresh, or you are thinking of launching your first website this year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    A lot of businesses continue to use social media pages such as Facebook and Google+ as their only online presence. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.
    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.
    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.
    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at our portfolio, email us to enquire about our website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

  3. Start the New Year with a New Website

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    2016 is now in full flow and its the beginning of putting those new years resolutions into action, or at least thinking about them. Whether your business already has a website and you are looking for a refresh, or you are thinking of launching your first website this year, remember to have the mindset that your website is your online shop window and showcase for your brand.

    A lot of businesses continue to use social media pages such as Facebook and Google+ as their only online presence. As much as Facebook is good for notifying potential customers of your business and offers, it does not give a professional face for your company if you do not also have a website to send people to for more details and potentially a way to buy products.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.
    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.
    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.
    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.
    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.
    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

    Take a look at our portfolio, email us to enquire about our website design services or graphic design needs you may have.

    www.kpkreative.co.uk/contact

  4. The future is here today – How spot on were Zemeckis and Gale?

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    Today (October 21st 2015) marks the day that Marty McFly, his girlfriend Jennifer and the good Doc Brown arrived in the future from the year 1985 in the cult classic movie Back to The Future 2. This so happens to be my favourite film of all time, so as you can imagine the anticipation to see whats in store trending around social media today is unreal.

    So how spot on did writers Bob Gale and Robert Zemeckis predict technology would enhance by the year 2015 when they wrote the script all those years ago? Now lets remember before reading the following, these guys must have drawn a picture in their head not knowing how clever their predictions actually were going to be.

    Video Calls
    Watching the film back even in the 90s, this seemed like a futuristic dream, but with FaceTime and Skype now in full motion, the video call has evolved from a business medium to an essential of everyday life.

    3d movies

    Jaws 19 appears in the movie in 3d. Now we don’t have a jaws 19, but 3D viewing of movies and even the use in theme park rides is popular worldwide.

    Tablet 
    In the scene by the clock tower Doc has what looks like a handheld tablet . Today tablets are commonplace, with  around 240 million units expected to be sold by the end of this year, an 8 per cent increase from 2014.

    Fingerprint recognition
    Most of us don’t use it to get into our house, but fingerprint recognition is now a major part of many people’s lives, being used on several smartphones to unlock them or pay for items.

    Wearable technology
    Marty’s future kids wear headsets at the dinner table to make and receive calls and watch TV. With the introduction of Google Glass in 2013, and gaming headsets for the latest consoles, virtual reality is not far from becoming the next thing to become another addition to our futuristic technology.

    Hoverboards
    Japanese car company Lexus recently unveiled a prototype for a real, rideable hoverboard. A company called Arx Pax from California is also working on its own version. Unfortunately they both rely on custom built magnet tracks  so are unlikely to be able to fly over water like Marty’s.

    Hands-free gaming
    While we don’t see it in the film, kids at Cafe 80s mock Marty for having to use his hands to play an arcade game. The latest games consoles offer such additional accessories for gaming.

    Self-tying shoes
    Marty’s self-tying trainers I think would have been on every kids Christmas list if they were available back in 89 after the release of BTTF2. Well, what seems like a fitting tribute to the year 2015 when they were used in the film, Nike designer Tinker Hatfield has confirmed he and his team are working on a consumer version of the shoes, complete with self-tying laces, and hopes to have them ready for sale by early next year. Somehow, i do not think these will come cheap. Will half to add this one to my dream wish list next to the Delorean.

    Robot car fuelling
    Filling a car up is still largely the same as it was in the 80s, though you could say with more electric vehicles on the road today, electric charging docks for cars in the street, could be seen as close to what we see in the movie.


    Not so 2015

    Now that is an impressive run of predictions. Maybe Zemeckis and Gale were time travellers themselves, or maybe not. Here are some things that are not quite there YET, or you could say have been over thought.

    Flying Cars (The Delorean)
    My favourite of the lot, though sadly flying traffic just wouldn’t cut it in this day in age. There are enough road rage looneys driving on roads.

    Self dry /fit clothing
    Pretty cool, though not very cost efficient. I’m pretty sure prototypes have been attempted.

    The Fax machine
    Looking back at the movie, I can’t help but think how far we have come if this was thrown in as something that would survive through our overturn of technology.

  5. Reasons why every company needs a website

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    Does your company have web presence? Maybe you have a Facebook or a Google page?

    This is NOT  a sales pitch, but simply a guide to making the right decisions for you and your business.

    Below are a number of reasons why it is of the utmost importance to have a company website, which takes priority over your social media channels.

    • Don’t let your competition have the upper-hand –
      Most companies and individuals use internet to search for suppliers. If you do not own a company website, or have an outdated framework (not mobile friendly), your nearest competitors who do have web presence, have a gained advantage and are most likely to take over your potential business. Therefore, you should not wait any longer. Add to your customer base by setting up your own website to stay inline with competitors.

     

    • Customers will find you on the internet –
      Now that the majority of mobile phone users have smartphones, customers use internet to look for services and products on a daily basis whilst on the move. The internet serves as a tool for finding a relevant seller, who meets all buyer’s expectations – whether it’s price, quality or other criteria. This can save the buyer time and money in expenses, as well as give them a more open view to searching for and comparing products. A quality website saves your customers  time and makes their searching and shopping experience more enjoyable.

     

    • Time is key to reach first positions in search engine results –
      Top positions in search results is important for your business – it brings new visitors to your website, without additional costs incurred for advertising and promotion.
      However, your website will not reach first position overnight. It usually takes two or three months until your website (if it’s properly optimized for search engines) starts scoring high in the search results. Therefore, do not wait too long and invest in a professional website soon! Always consider these 2-3 months in advance if you are considering in promoting your business soon.

     

    • Your friends can promote your business –
      Think of your website as a business card, where you can fit more information. Your company information is displayed on your website. If a friend or a happy customer wants to recommend your company, they can recommend by passing on your website address, which can then be passed on again and again.

     

    • Website is cost-effective long term –
      Increasing number of customers contacting you through your website and low operating expenses are far more cost-effective than traditional means  e.g., contacting customer personally or participating on exhibitions.
      Considering the return on investment (the costs invested into development of a high quality website, less the profit your new website will generate), you will realise, that investing into the development of a professional website is very profitable.

     

    • Product catalogue on a website –
      There are two ways of having a product catalogue. A pdf printed version or an online store. The pdf version cuts down cost of printing and posting to customers, where the customer can easily print or view from the screen at home. The alternative, is to have an online store, where the customer can buy and compare products, without leaving the house or needing to visit your store.

     

    • Company presentation –
      Your website will build the best image of your company for potential customers. With web presence, you no longer need to call or visit a company first off to find out about them. At KP Kreative your website is presented so that visitor receives a positive impression about your company and they will do business with you or want to find out more.
  6. Windows 10 is here! – What to consider

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    So, the highly anticipated Windows 10 upgrade is now available. It’s the end of the road for the much dreaded internet explorer browser (from a developers perspective) and in with the new Edge browser.

    Since I personally am running off Windows 8 , I was eligible for the free upgrade to ’10’. Now instead of jumping in there and putting this upgrade into action straight away, I done a little digging to see if it is worthwhile switching over so early.

    Pros

    • The famous start menu is back!
    • Options refined in apps
    • OneDrive for storing your music, photos, videos, notes and documents, you’ll be able to easily access them from anywhere
    • Internet Explorer has been booted out and and replaced with shiny new Edge
    • Combination of new features and previous features that will dropped in Windows 8

    Cons

    At the moment, my reason for holding off for maybe a few more weeks is that there may be still some niggly bugs, this is my only con at the moment. It definitely seems like they have improved in a few areas design wise, though i’m pretty certain this version has rolled out with a few repairs required.

     

  7. Dragdis – Drag and Drop bookmarking made easy

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    As a designer, I constantly find links to really good sites for inspiration, code snippets and in general things i would like to look at in more detail later, though simply do not have the time in the working day.

    If my memory serves me well, I stumbled across the fantastic FREE tool Dragdis, through Inspiration Feed via Twitter.

    Now, we are all guilty of bookmarking pages and not bothering to look at them again, I know I am. I think in my experience, the reasoning is because everything is hidden away in a folder you need to navigate your way through to after many clicks.

    Dragdis has a browser extension, which allows you to ‘drag’ absolutely any item on a page into collective folders which pops out at the right-hand side of your screen. Collect images, texts, links or videos to your private folders or post directly to Facebook, Twitter. I personally have mines divided into folders, such as code snippets, inspirational quotes, websites, mockups  and print design etc.

    You can also share your folders privately, so you could set up a folder for projects with clients, with a mixture of collectives.

    This has definitely helped me organise my workflow better, with an organised one click entry to my sources.

    Try it out for yourself.

    http://www.dragdis.com

     

  8. Stipso – Interactive Infographics marketing tool

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    expedite-smallWhilst I was working as part of the design team of an inbound marketing agency in Glasgow through 2014, our marketing team were looking for different ways to offer new formats of digital marketing. We had used the Slideshare, eBook and other digital asset approach, though we were looking for something fresh that other agencies never used.

    After some networking at a marketing event, Stipso was brought to our attention. A very slick marketing tool which enables brands and agency creatives to create and publish powerful, social infographics which simultaneously visualise data and allow users to contribute their own.

    Stipso pretty much gives you the freedom to build your infographic within the application without exporting over a full design from wireframes. No coding is required, so the UI is very user friendly for marketeers without any design background.

    We made good use out of the built in questionnaire feature, which lets you add questions with multiple answers and supporting graphics. In the background, Stipso collects data from the answers selected, so that the marketing team can run survey results for the campaign.

    Running survey infographics was a very successful way for our customers to have their potential customers interact in a way that made things more fun and interesting and fed results back to the team.

    Moving on from my time as working as part of the inbound marketing agency and now looking to gain customers for my own services, I would highly recommend Stipso for any agency looking to help their customers with this great marketing strategy.

    The customer support is as good as any i have come across, with a very fast response and personal touch from the team to any queries you have.

    www.stipso.com

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