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  1. Sell to a wider audience

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    In the current climate due to the COVID-19 outbreak in 2020 and the imposed lockdown, a lot of businesses have had to change their strategy or at least adjust in the way they now work, as lockdown measures have started to lift.

    1. If you sell a physical product in-house, it may be time to consider additionally selling those products online.
    2. If you provide a face-to-face service, such as consulting/training, it may be worth considering using an online platform for consumers who are no longer comfortable meeting face-to-face
    3. Do you sell a physical service such as a trade? Now is the time to put yourself in front of your biggest online audience, showcasing your services

    These are only a few examples of the types of products and services that businesses could alternatively/additonally sell and promote online.

    Whether it is an eCommerce website to start selling products online to a wider audience, promoting your services, or offering an online platform for your services, a website can be hugely beneficial for your website outside of your regular social platform pages.

    If you would like a free consultation and no obligation quote on how  I can help your business with online presence, please get in touch.

  2. Why Isn’t Anyone Coming to My Website?

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    This is a common question I am asked by some new clients, who already have a website, though it isn’t quite performing for them.

    There are many factors why your website may not be generating business or at least leading to enquiries.

    A website is a big investment, especially if you have paid a professional designer and developer and for that reason, just like if you were paying for something like a new car, you need to look after it after you have been handed the keys.

    Some of the best tips to get the best out of your website and get noticed are:

    • Sign up to Google Business and register your business for FREE. Easy way to get your company on google maps and on local searches for your industry
    • Create social media accounts for your business and start creating posts with links to your website
    • Use your websites blogging section and start to post new content on your website. This could be something as simple as promoting an offer, a new product range, or simply new work you have won that you wish to let everyone know about.
    • Use social media to promote your new blog/news stories to get people on to your website
    • If your type of business is something you can promote visually, create something like case studies on your website to build reputation
    • Geolocate your website pages so that you can be found in key search words
    • Either hire and SEO specialist or enrol on a workshop to help give you an understanding of how to tailor your website content to your prospective customers.

    These are only a few tips, though but is essential to be regularly active around your website and at least investing time and some marketing budget towards keeping you noticed.

    If you need help with your website, please get in touch.

     

  3. New Years resolutions – Plan ahead

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    I read an article recently on Linkedin from a Business coach, who encouraged business owners to plan ahead in advance for your company goals for the new year. I couldn’t agree more, though as a business owner myself, i know that attention may be elsewhere in your busy working schedule.

    Falling into that mindset for your business may be a new website or branding makeover.

    Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.

    The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.

    Plan in advance

    It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site? It is key to see how you market your business including visibility of the pages of your website, which could take between weeks and months for search engines to pick up on with impact.

    If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.

    I also offer 12 month interest free finance to sole traders and individuals looking to spread cost over a more manageable financial outgoing.
    You can read more here on the finance option.

  4. What Are The Top 4 Features Of A Purposeful Website?

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    By guest contributor Kayleigh Alexandra @ Micro Startups


    If you want to achieve business success in 2019, you need to have a website with a purpose.

    A purposeful website is one that is entirely geared towards your business goals. Beyond simply looking and feeling nice, it is designed to generate conversions, grow your subscriber list, expand your readership, or whatever your specific business goals might be.

    So how can you tweak your website to give it more drive? Here are my suggestions for making your website more purposeful.

    1. Align your marketing with your website goals

    Over my years of entrepreneurship and blog management, I’ve learned that a website is not the be-all and end-all of a business. It is the nucleus at the heart of your business ecosystem, incorporating your email marketing, social strategy, paid ads, guest post backlinks, and so on.

    Check out the diagram below for a handy visualisation of how this network operates:

    Image Circle Studio

     

    Your website is like a spider sitting in the middle of a web, your customers are the juicy flies that crawl towards it (albeit with a happier ending for them). For example, my own websites have a variety of paths leading to them: social media, email, guest blogs, landing pages, and so on.

    A purposeful website is one that fosters this ecosystem, drawing customers down your marketing funnel towards conversion. A strong website design should reflect this, designed in a way that facilitates the customer journey from start to finish.

    Look beyond your website at the paths that connect to it. These paths go both ways too. Visitors to your website want to visit your social profiles for third-party reviews and a taste of your brand personality. So too do they want to sign up to your email newsletter from your homepage.

    Make your website URL visible on your social profiles, and scatter links to your homepage, blog, and product pages in your emails to drive traffic to your site. Similarly, your paid ads should mimic your website’s branding and vice versa.

    Takeaway tip: don’t look at your website as a single entity. Instead, view it as the center of your business network, and ensure the paths flowing to and from it are friction-free.

    2. Choose a CMS that works for you as well as your customers

    A purposeful website should work for your customers, delivering a positive UX and providing a seamless experience from start to finish.

    But it should be just as fluid and intuitive for you as it is for your customers. As entrepreneurs, we need to be able to manage our websites with ease, wherever we are.

    If you can’t manage your website effectively, you will struggle to craft it in a way that drives conversions — it will not fulfill its purpose.

    Consequently, I recommend choosing a content management system that helps you build a site with a purpose.

    From popular blogging platform WordPress to dedicated ecommerce solutions such as WooCommerce. These are intuitive and easy to use, and offer plenty of scope for creating a purposeful website.

    For example, most good site builders provide drag-and-drop design interfaces, which in turn let you create landing and product pages that hook customers and drive conversions.

    Similarly, the content management system you choose should provide for a variety of payment gateways. This streamlines the customer journey, helping you meet your business goals through design.

    Takeaway tip: my advice is to choose a content management system that has the perfect blend of functionality and usability. Its features should support your business model, helping you grow your store and connect with your customers.

    3. Create a website design geared towards profits

    Did you know? Our first impression of something is 94% design-related. When a customer arrives at your website, your design should look and feel slick and professional.

    But your web design is about more than pure aesthetics. Yes, an attractive-looking business website is important. But so too is a design that fosters conversions.

    Take the example of family and baby gift store Cole & Coddle. Prospective customers arriving on the homepage are immediately met with a selection of the brand’s best-selling products.

    Image Cole & Coddle

     

    At first glance, this might seem like a simple design choice to show off various Cole & Coddle products. But by deliberately showcasing the products that are most popular, the brand increases its conversions.

    And the strategy works — the brand generates an average of $121,490 per month as listed on Exchange. When the products that are most likely to be sold are placed front and centre, you shorten the customer journey and conversions shoot up.

    Takeaway tip: your web design should play into your customer psychology. Make the most pertinent products or information easy to find, and you will naturally generate more conversions as a result.

    4. Let your website tell your story throughout

    While your website’s purpose should be reflected in your site design and structure, so too should it be embodied in your website’s story. I believe that a site’s purpose should be entwined with your brand’s purpose, weaving a narrative throughout that solidifies your message in your audience’s minds.

    To accomplish this, you need to give your website a human element that connects with your target market on a personal level.

    Let’s look at your copy. How you write on your website should be personable and informal — even a business website should adopt a natural, conversational way of speaking.

    Take this personal approach further by addressing your target market’s pain points and providing a solution to them. Tell a story with your customer at the center, highlighting the problems they face. Position your product or service as the solution to those problems.

    For example, let’s say you sell online courses helping people develop healthier eating habits. How would you market that? As a customer, I don’t want to read about an online course that helps everyone live healthier — I want to know how it will help me.

    So tell a story about one specific customer, and make it real to them.

    Takeaway tip: when you write your website’s copy, don’t write for everyone — write for one specific person. Write as though you are speaking to an individual in person, rather than addressing your entire audience. By making your purpose clear to one person, you make it even clearer for everyone.

    When your website goals are aligned with your business goals, you will enjoy more conversions, a lower bounce rate, and increased customer value. Follow the tips above and create a purposeful website that serves your business time and time again.

     

  5. The importance of Website Maintenance

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    Investing in a website can be a costly expense for your business, though it is a long term investment towards projecting your business online and giving you that extra avenue of brand exposure to consumers.

    Once your website is up and running, it doesn’t take care of itself in terms of updating to the latest software (which is key) and preventing itself from cyber attacks, which is on the increase each year.

    Out of date software and plugins makes your website vulnerable to online hackers. It does not matter the nature of your business, how big or small your business is, website hackers will attempt to find a loophole into your website, to either steal personal data, or to inject a virus into your file directory to display something on your website that will provide great difficulty in removing.

    I have first hand witnessed this before in the past and it is not a pleasant experience.

    Whether you have experience in updating software/plugins and have security measures in place, or you would require someone to help you, website maintenance is a must have for any website owner.

    Is your website security and maintenance up-to-date?

    If you are interested in a monthly maintenance package for your business, get in touch today.

     

  6. Integrating Mailchimp with WordPress

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    I recently had a request from a client to give them the ability to offer free downloads to site visitors through mailchimp signups to a downloadable asset, though the Mailchimp interface to access the final personalised thank you emails for clients with download links was proving too difficult to manage.

    The solution i found best was to tie in the Mailchimp extension to Contact form 7.

    Below is a useful step-by-step guide

     

    Create a new list in Mailchimp named after your download:

    1. Log into mailchimp
    2. Top right, where the name of your account is, click the dropdown and select ‘Profile’
    3. From the list of options, click on ‘Extras’ and select API keys
    4. Scroll down to where it says ‘Your API keys’. Create a Key.
    5. Name your API key and Copy and paste the new API Key into a blank document and keep for use later.
    6. Go to lists from the main menu at the top
    7. Create new list
    8. Name list after your new download and fill in all the other fields asrequired
    9. Once your list is created, select the down arrow beside your newly created list and select ‘settings’ from the dropdown
    10. Scroll to the bottom of the page and you will see an ID code named ‘Unique id for list ‘NAME OF LIST’’
    11. Copy this code into the same blank document as your API key as you will need it as part of WordPress form setup later.

     

    Creating form in WordPress

    1. Whilst logged into WordPress on your website, click on CONTACT’ from the sidebar
    2. Create a new form
    3. Name the title of the form
    4. You will see tabs underneath the title. Click on Mailchimp
    5. You will paste the API key you created in Mailchimp earlier into the first field.
    6. The ID you copied from Mailchimp earlier should be pasted into ;’MailChimp List ID:’ This links up your new list so you know who has specifically been downloading your pdf
    7. Subscriber email field – Copy and paste [your-email] into this field. This should be whatever your email address field is named. By default it is [your-email].
    8. Subscriber Name – Copy and paste [yournamefield] into this field. This should be the shortcode from your contact form ‘name’ field
    9. Click on advanced settings and check Enable Double opt in. This helps with GDPR as it gives the customer the chance to opt in or not to your mailing list. You could alternatively leave this unchecked, though you would need to put a small print on your form to confirm that they are signing up to your mailing list
    10. Click save at the bottom of the settings
    11. Click the ‘Mail’ tab.
    12. Scroll all the way to the bottom, check the box for ‘Mail (2)’ and you will see the message that is sent to the user. Writea message alonf the lines of ‘Please download your eBook at the following link – <a href=”YOUR-DOWNLOAD-LINK”>Download eBook</a>‘ Replace ‘YOUR-DOWNLOAD-LINK’ with the new download link. It may be best to have your download link already copy and pasted into a blank document at the same time you are keeping your ID and API key somewhere before you are using them.
    13. It is important to update this link in your form as this is where the person will download the link from.
    14. You can find your download links to media uploads via ‘MEDIA’ from the sidebar.
    15. Once you have saved your form if you click on Contact from the sidebar again, it will display a list of all of your forms. You will see a Shortcode beside each one.
    16. Copy the shortcode from the form you want to use, then go to the page where you wish to display it. Paste shortcode  and publish page.

    Following the steps above will now alert you of any new submissions via the form. If you have a double opt in option on the form via the mailchimp settings, the user will need to confirm in their email that they wish to be added to the mailing list. Unchecking this setting will directly add them to your mailing list.

    Things you will need:

    Mailchimp account

    WordPress Plugins – ‘Contact Form 7‘ & ‘Contact Form 7 MailChimp Extension

  7. Changing the image of the business

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    This has been something I had been thinking on for quite some time, though with limited resources and customer projects taking priority I had put this on hold.

    I had to also take into consideration, after building up such a trusted business and recognisable image, would people who recognised me before simply by my logo, recognise me now?

    After giving it some thought, it was decided, why not start the new year with the new logo and branding, which has a more modern and simplistic look and with social channels being updated, use this as my method of spreading the word.

    The ‘KP’ in the same format with the ‘K’ reversed was kept in place to give it some slight recognition from its past appearance. I am a big fan of simplistic minimal colour so this incorporated into the design.

    If you are interested in a re-design for your business or you are a new start-up looking for your first company identity, get in touch.

  8. Start Planning Your New Website Now for 2020

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    You may already be considering your plans for next year in business. Amongst those plans may be to either add a new website to your business as an additional marketing tool, or you are looking to upgrade your existing website to a more modern design and platform.

    Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.

    The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.

    Plan in advance

    It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site?

    If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.

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