Category Archive: Featured

1. That one time I saved a business over £40k in retainer fees

   November 1, 2023 12:01 pm Leave a Comment

   I can’t believe I haven’t been shouting about this way before now!

   I had been doing a bit of a browse through my portfolio from my time as a freelancer at KP Kreative and asked myself why have I kept this positive outcome so quiet. I guess because the visual side of the project wasn’t where the wins came from (more of a backend project), it was more difficult to present as a case study.

   The customer in question has been using Hubspot for their website and marketing needs. They had been using an agency that was charging around £4k a month regardless of any support needed or not, it was just one of those tied in contracts where there was a set fee.

   Now don’t get me wrong, Hubspot development and support can be costly, as its very niche, though there isn’t always the need for that level of support continuously from outside the business. I think an adhoc approach may have been better in my opinion.

   I was approached by the head of marketing who asked if I could help assist with making the backend of the website more accessible for internal staff,  so things could be added and edited much more simpler, without the aid of having someone else needing to pick up the changes.

   Approach

   Without a complete redesign of the website, I proposed to work on some custom modules and made some of the existing page templates flexible, so that they could be much simpler accessed and edited by the in-house team, not only to edit current pages, though add additional pages with the newly created templates and modules to choose from.

   Over a calendar year, this would save the business around £48k.

   Adding customisation and blocks of content that can be re-used and have flexibility to move, the team reduced their workload significantly to creating new content for their website.

   No matter if it’s a WordPress website or a Hubspot website, I build with the view to making it user friendly for the customer to make as many updates as possible themselves. This may sound like it’s an opportunity missed to make more income, though I feel there is more value in longer term trust with a client allowing them to save budget and spend it elsewhere in their business and come back to you when they need additional support from one of your other services, such as printed material, graphics etc etc.

   Photo by Camylla Battani on Unsplash
   Why have I used an image of a dog for this article? It was meant to represent a high five and also... I love dogs more than humans!

2. SPA Web Design Agency of the Year 2023

   September 13, 2023 12:38 pm Leave a Comment

   Scotland Prestige Awards Winner!

   Earlier this year KP Kreative was voted 2023/24 winner of  Web Design Agency of the Year  by Scotland Prestige Awards for the second year running!

   After receiving the award last year, I was hugely surprised to be nominated again and resulting in winner. This is HUGE recognition for a small business and fills me with so much pride.

   I look forward to attending the awards ceremony through in Peebles in the borders in October to collect the award, share some photos from the day and meet some other business owners too.

   If you are interested in working with this wee award winning design agency on your next web design project, get in touch today.

   

3. The Power of an Online Presence: Why Your Business Needs a Website

   July 26, 2023 12:01 pm Leave a Comment

   In today’s digital age, having a strong online presence is essential for businesses of all sizes. With the vast majority of consumers turning to the internet for information and solutions, having a well-designed and informative website is no longer a luxury but a necessity. In this blog post, we’ll explore the importance of having an online presence for your business and delve into the numerous benefits that a business website can bring.

   24/7 Availability:

   Unlike a physical store with limited operating hours, a business website is accessible to potential customers around the clock. Whether it’s the middle of the night or a public holiday, your website is always available to showcase your products or services, answer customer inquiries, and provide valuable information. This constant availability allows you to reach a global audience and tap into new markets beyond your local area.

   Credibility and Trust:

   A professionally designed website lends credibility and builds trust with potential customers. In today’s digital world, consumers expect legitimate businesses to have an online presence. A well-crafted website can convey your brand’s values, showcase customer testimonials, highlight your expertise, and provide essential contact information. By having a website, you establish your business as a trustworthy entity, increasing the likelihood of converting visitors into loyal customers.

   Increased Reach and Targeted Marketing:

   With a business website, you can expand your reach far beyond the confines of your physical location. By implementing effective search engine optimization (SEO) strategies, you can improve your website’s visibility on search engine results pages. This means that when potential customers search for relevant keywords or phrases related to your business, your website has a higher chance of appearing at the top of their search results. By targeting specific keywords and optimizing your content, you can attract highly relevant traffic to your site, resulting in increased conversions and sales.

   Showcase Your Products and Services:

   A website provides you with an ideal platform to showcase your products or services in a visually appealing and informative manner. You can use high-quality images, videos, and detailed descriptions to engage visitors and demonstrate the value you offer. A well-designed website allows potential customers to explore your offerings at their own pace, compare different options, and make informed purchasing decisions. This not only enhances the user experience but also increases the likelihood of conversions.

   Cost-Effective Marketing:

   Compared to traditional forms of advertising, such as print media or television commercials, a business website offers a cost-effective marketing solution. Establishing and maintaining an online presence is generally more affordable, and the results are often measurable. Through various online marketing channels like social media, email newsletters, and content marketing, you can drive targeted traffic to your website, resulting in increased brand awareness and customer engagement.

   Customer Interaction and Feedback:

   A website serves as a platform for customer interaction and feedback. By incorporating contact forms, live chat, or customer support systems, you can easily engage with your audience, address their concerns, and provide timely assistance. Additionally, by encouraging customers to leave reviews or feedback on your website, you can build a positive online reputation and gather valuable insights for future improvements.

   Conclusion:

   In today’s competitive business landscape, having a strong online presence through a business website is crucial for success. It not only allows you to reach a broader audience and establish credibility but also provides a platform for showcasing your products or services, engaging with customers, and driving conversions. By embracing the power of an online presence, you position your business for growth, increased visibility, and a competitive edge in the digital marketplace. So, invest in a well-designed website and harness the countless benefits it brings to your business.

    

4. KP Kreative continues to back St. Mirren FC

   July 4, 2023 11:15 am Leave a Comment

   For a sixth year running, KP Kreative is delighted to advertise with St. Mirren FC trackside and on both sides of the main stand for the 2023/24 season.

   Advertising at St. Mirren Park has brought great exposure to KP Kreative, not just from a match day spectator perspective, though also through TV coverage on channels such as Sky Sports, ViaPlay and the BBC.

   Last season was an historic one, where the club made their highest league finish in over 30 years and just falling short of a European place in the last few weeks of the season.

   Hopefully a strong season ahead with the dreams of a European venture that little bit closer.

   If you would like to advertise at St. Mirren, I would highly recommend it, by getting in touch with Campbell Kennedy or Tommy Adams at [email protected]

   Come on you saints!

    

5. The Benefits of Using HubSpot COS Platform for Your Website

   June 29, 2023 3:53 pm Leave a Comment

   In today’s digital age, having a strong online presence is essential for businesses of all sizes. A well-designed and user-friendly website can significantly impact your brand’s success. That’s where the HubSpot COS (Content Optimization System) platform comes into play. HubSpot COS offers a comprehensive set of tools and features that can transform your website into a powerful marketing asset. In this blog post, we will explore the numerous benefits of using the HubSpot COS platform for your website.

   Seamless Integration and All-in-One Solution

   One of the key advantages of HubSpot COS is its seamless integration with the HubSpot CRM (Customer Relationship Management) system. This integration allows you to leverage the power of personalized and targeted marketing campaigns. You can easily track and analyze visitor behavior, manage contacts, automate workflows, and nurture leads within a single platform. By having all your marketing tools in one place, you can streamline your processes, save time, and enhance overall efficiency.

   Responsive and Mobile-Friendly Design

   With the increasing use of mobile devices, having a responsive website design is crucial. HubSpot COS provides a range of responsive templates that automatically adapt to different screen sizes, ensuring an optimal user experience across desktops, tablets, and smartphones. By delivering a seamless mobile experience, you can engage and retain more visitors, boost conversions, and improve your search engine rankings.

   User-Friendly Content Creation and Management

   Creating and managing content is made easy with HubSpot COS. The platform offers a user-friendly drag-and-drop editor that allows even non-technical users to create stunning web pages without any coding knowledge. Additionally, the COS platform provides built-in SEO tools, making it easier to optimize your content for search engines and drive organic traffic to your website.

   Personalization and Dynamic Content

   HubSpot COS enables you to deliver personalized experiences to your website visitors. You can use smart content and dynamic content modules to tailor your website’s messaging and imagery based on visitor attributes such as location, lifecycle stage, or past interactions. By providing relevant and targeted content, you can enhance engagement, drive conversions, and create a memorable user experience.

   Robust Analytics and Reporting

   Effective website management requires data-driven decision-making. HubSpot COS offers robust analytics and reporting features that provide deep insights into your website’s performance. You can track metrics such as page views, conversion rates, bounce rates, and more. This valuable data helps you identify areas for improvement, optimize your marketing strategies, and make informed decisions to drive better results.

   Scalability and Flexibility

   Whether you have a small business or a large enterprise, HubSpot COS can scale with your needs. The platform provides the flexibility to customize your website to match your brand’s unique requirements. You can add custom modules, integrate third-party tools, and extend functionality through HubSpot’s extensive marketplace. As your business grows, HubSpot COS ensures that your website can keep up with your evolving needs.

   Conclusion

   Investing in the HubSpot COS platform for your website offers a plethora of benefits that can take your online presence to the next level. From seamless integration and responsive design to user-friendly content creation and powerful analytics, HubSpot COS empowers you to deliver exceptional experiences to your website visitors. By leveraging its features, you can drive more traffic, generate leads, and ultimately grow your business. Embrace the HubSpot COS platform today and unlock the full potential of your website.

6. Exploring the Power of HubSpot: A Comprehensive Marketing Platform for Businesses

   June 27, 2023 1:56 pm Leave a Comment

   In today’s digital age, effective marketing is crucial for the success and growth of any business. As technology continues to evolve, businesses need innovative tools that can streamline their marketing efforts and drive results. Enter HubSpot—a comprehensive marketing platform that has gained immense popularity for its wide range of features and benefits. In this blog, we will explore the advantages of using HubSpot as a marketing platform for businesses and how it can revolutionize your marketing strategies.

   1. All-in-One Marketing Solution: One of the primary benefits of HubSpot is its all-in-one marketing solution, which combines various essential marketing tools into a single platform. From content management and email marketing to social media scheduling and customer relationship management (CRM), HubSpot offers a comprehensive suite of features that can simplify your marketing workflow. This integration eliminates the need for multiple tools, reduces costs, and ensures seamless data synchronization across various marketing activities.
   2. Enhanced Lead Generation: Generating high-quality leads is the lifeblood of any business. HubSpot provides powerful lead generation tools that enable businesses to attract, capture, and nurture leads effectively. Its intuitive landing page builder allows you to create visually appealing and conversion-focused landing pages without the need for coding knowledge. Moreover, HubSpot’s lead nurturing features help you automate personalized email campaigns, segment your audience, and deliver relevant content, thereby increasing your chances of converting leads into customers.
   3. Marketing Automation: Automation is a game-changer in the marketing world, saving time and resources while maximizing efficiency. HubSpot’s marketing automation capabilities empower businesses to automate repetitive tasks, such as email marketing, lead scoring, and social media posting. With the help of workflows, you can create custom automation sequences that nurture leads, qualify prospects, and even trigger personalized follow-ups based on user behavior. This allows you to deliver timely and relevant messages to your audience, enhancing engagement and improving conversion rates.
   4. In-depth Analytics and Reporting: To optimize marketing efforts, it’s essential to gather actionable insights from data. HubSpot’s robust analytics and reporting tools provide comprehensive data on various aspects of your marketing campaigns. From tracking website performance and analyzing social media engagement to measuring email open rates and lead conversion metrics, HubSpot offers detailed analytics to help you make data-driven decisions. These insights enable you to identify what’s working and what needs improvement, allowing for continuous optimization of your marketing strategies.
   5. Seamless CRM Integration: HubSpot’s marketing platform seamlessly integrates with its CRM, allowing businesses to centralize customer data and create a unified view of their contacts. This integration ensures that your marketing and sales teams have access to the same information, fostering collaboration and enabling personalized interactions with customers. You can track and manage leads, monitor deal progress, and gain insights into customer behavior, enabling you to deliver a personalized and consistent experience throughout the customer journey.
   6. Scalable and Customizable: Whether you’re a small startup or a large enterprise, HubSpot caters to businesses of all sizes. Its platform is designed to scale with your business needs, allowing you to add new features and functionalities as your requirements grow. Additionally, HubSpot offers extensive customization options, allowing you to tailor the platform to align with your brand’s unique identity. From custom email templates and website designs to personalized workflows and reporting dashboards, you can create a marketing ecosystem that reflects your business’s specific objectives.

   Conclusion: HubSpot has emerged as a leading marketing platform for businesses, and for good reason. Its all-in-one solution, robust lead generation capabilities, marketing automation features, in-depth analytics, seamless CRM integration, and scalability make it a powerful tool for driving marketing success. By leveraging HubSpot’s comprehensive suite of tools, businesses can optimize their marketing efforts, nurture leads effectively, and deliver personalized experiences that resonate with

7. Announced UK Web Design Agency of the Year

   June 26, 2023 11:22 pm Leave a Comment

   Innovation & Excellence Award

   I took great pleasure in receiving the news this month that KP Kreative has been voted 2023 winner of UK Web Design Agency of the Year for Innovation & Excellence by Corporate Livewire.

   Following the news of being awarded Scottish Web Design Agency of the Year by Prestige Awards for the second year running, this was another huge milestone for the business, with it being a UK wide award, coming up top ahead of 100s of other entrants across a wider audience. To be shortlisted for the final three was in itself a huge honour, though to win is just incredible for this wee business from Paisley.

   Looking forward to attending the awards ceremony in the next few months to collect the award and meet some other business owners too.